Wednesday, February 01, 2006

Interview with M a e d a

I have wandered around rss feed and found this sascha pohflepp homepage
by chance. This interview is interesting.
Observing technology from creative perspective.
Here is some quote from M a e d a.
I'm interested in marketing creative thinking. I believe that creative thinking is rapidly disappearing, because business is so focused on measurable outcomes and the economy is known to improve if reading and mathematics are strong in society. I think I've heard the same thing in Germany but in the US there's an emphasis on test-taking to determine the school budgets. What do the tests test? They test reading and math, so the schools are smart - if they want a good budget, they teach the right things so they remove music and art and gym. So the bigger problem is: how to we change the value of creativity? How do we get politicians to believe that greater creativity is good for the economy? Because if you look at all the literature on outsourcing, everyone says: "all the jobs are going to India, Romania, whatever, Pakistan, but don't worry, we people in the first world have this thing called creativity!", but the schools are removing creativity. So i think, the reason why I'm getting an MBA is to understand. What are they saying? How do they think? And how to you build a case for creativity as the basis of a very strong economy?

Comments: Post a Comment